El Mayor Tequila
A new glass bottle/structure and complete new package design from the ground up. The whole product line includes four expressions: Blanco, Reposado, Añejo and Extra Añejo (not all shown). The new package design makes a well-known and well-reviewed tequila much more approachable and relatable, connecting better with today’s tequila drinker, and occupying the “everyday premium” space with authenticity and confidence.
